Writing for E-mail Marketing
E-marketing is a targeted and cost-effective way to reach both current and potential customers. To be successful, an e-marketing campaign must capture the reader’s attention at once, beginning with the e-mail subject line.
Catchy headlines and concise but compelling text are needed to motivate readers to take action, while links to customized landing pages or mini-sites make it easy for customers to place an order or get more information.
E-marketing Examples
![](http://www.mkwny.com/wp-content/uploads/2013/04/emarketing03_sarabeth3_th-260x185.jpg)
Visible U.
![](http://www.mkwny.com/wp-content/uploads/2013/04/emarketing04_kidsdisc1_th1-260x185.jpg)
Kids Discover Magazine
![](http://www.mkwny.com/wp-content/uploads/2013/04/emarketing06_olympic_th-260x185.jpg)
Olympic Glove & Safety Company
![](http://www.mkwny.com/wp-content/uploads/2014/04/NextGen-Training-e-Blast-1-260x185.png)
Next-Gen Financial
Donna has written copy for some of my largest clients’ email campaigns. I have the highest regard for her capability as a writer, editor, and professional and highly recommend her to any business in need of excellent copywriting services.