Writing for E-mail Marketing

E-marketing is a targeted and cost-effective way to reach both current and potential customers. To be successful, an e-marketing campaign must capture the reader’s attention at once, beginning with the e-mail subject line.

Catchy headlines and concise but compelling text are needed to motivate readers to take action, while links to customized landing pages or mini-sites make it easy for customers to place an order or get more information.

E-marketing Examples

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Donna has written copy for some of my largest clients’ email campaigns. I have the highest regard for her capability as a writer, editor, and professional and highly recommend her to any business in need of excellent copywriting services.

George Hermann Business Development Director
Visible U
April 12, 2014