Writing for Direct Mail
Studies show that traditional direct mail influences customer purchases more than any other channel, and that 67% of online action is triggered by print messages.
Direct mail is a good example of how copy and design can work well together, as it takes compelling visuals and copy to drive the customer to take action. The effectiveness of each campaign can be accurately measured by the number of responses received and the increase in sales.
We’ve written several successful direct mail pieces—including sales letters, self-mailers, and postcards—that have more than paid for themselves in increased revenue for our customers.