Seidenberg Computer School Pitch Letters
Pace University wanted to increase enrollment at their Seidenberg School of Computer Science by appealing to area companies that often paid for their employees’ continuing education courses.
Targeting corporate HR and IT Managers, these direct mail letters highlighted the benefits of Pace’s online and on-campus IT training programs and addressed the concern that employees who receive this training would leave to find other positions. (In fact, studies prove just the opposite.)
Recipients were directed to a mini-site (also written by MarketingWorks) to enroll or learn more. This campaign helped Pace achieve a 29% increase in their computer school enrollment that fall.