About the Client

Now that ColumbiaDoctors of the Hudson Valley, a growing cardiology practice in Rockland County, was affiliated with the prestigious Columbia University Hospital, many patients were concerned that they would have to travel all the way to New York City for treatment.

Our Solution

While this was certainly an option, we positioned the practice as essentially a local provider, but backed by the resources of a leading heart care hospital. So basically, we reversed the commute and showed that exceptional cardiac care was available close to home…and made this their tagline.

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