Competitive Analysis
About the Client
As part of the re-branding process for this audio/visual equipment provider, we examined six competitor websites to identify how to uniquely position the company and refine their key marketing messages.
Our Solution
Our findings were incorporated into a series of customer-segmented sell sheets that touched upon the specific needs (and solutions) of their three target audiences—venues, corporations, and event producers.
Note: Client confidentiality agreements prevent us from including actual competitive analysis documents.
