Competitive Analysis

About the Client

As part of the re-branding process for this audio/visual equipment provider, we examined six competitor websites to identify how to uniquely position the company and refine their key marketing messages.

Our Solution

Our findings were incorporated into a series of customer-segmented sell sheets that touched upon the specific needs (and solutions) of their three target audiences—venues, corporations, and event producers.

Note: Client confidentiality agreements prevent us from including actual competitive analysis documents.

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