Competitive Analysis
About the Client
This high performance computing (HPC) company had three very distinct service offerings that they wanted to promote on their website: R-Cloud (Cloud computing), R-Fusion (client-tailored HPC) and R-Edge (client exclusive HPC).
Our Solution
After conducting an in-depth analysis of their primary competitors’ websites, we came up with several recommendations such as a simplified site structure for easier navigation, adding success stories in side columns to avoid clutter, and highlighting client benefits with a distinct section and tab on the main menu. The client agreed and implemented our suggestions.
In doing our research, we found that every competitor had some sort of “aaS” or “as a service” product. These ranged from HaaS (Hardware as a Service), SaaS (Software as a Service), IaaS (Infrastructure as a Service), PaaS (Platform as a Service). You get the idea.
Well, one of the key benefits of R-Fusion is access to a team of technical professionals (the R Team) who provide hands-on, step-by-step guidance that enable clients to configure an HPC system to their specific computing requirements. When we suggested the idea of adding “Service as a Service” or SVaaS to their product offering, we thought the client would find it amusing. Well, they loved the idea and it became an integral part of the R-Fusion positioning.
